some uncomfortable advice

I've debated for a long time if I should write this post. I think anyone who has written a post like this feel that way. These days it's hard to determine what creative work is worth with everyone having VSCO, boomerang or any other "design" app, just about anyone can call themselves a designer. And while I don't subscribe to the "you have to go to college to get a good job" mentality there is something to be said for creative worth. Be it your years of experience, the extra things you have gone out of your way to learn about, apprenticing or just simply working your way through the rungs of bullshit to get to where you are today. Those experiences, challenges and years all add up. It's important to know our worth!

I recently had an experience that put this all into perspective for me. Watching another creative ask for services without reasonable compensation and then being rather rude about it. Now there's a lot of places I want to go with this and I guess the first one is don't be rude. The world is a small place and chances are that those six degrees of separation will one day cross your path again. It's been said that you attract a lot more bees with honey than you do vinegar. 
The more important part here is if you are going to ask someone for a service you should expect to pay them what they are worth and if you can't or don't want to, then move along. This should also apply to your friends. Say if your friend is a photographer it would be rather presumptuous to assume that they would photograph your wedding for free. Working out deals and asking for favors is totally up to you, but recognize what you are asking for - this is how they make their living. Friendships and businesses should stay separate if you aren't willing or can't afford to truly support their craft. 

I think it can be really hard as a creative to know what we're worth or if we're worth it. Sometimes we feel like we should take on a free project for a friend, family member or someone else for whatever reason...it's hard, but I often err on the side of don't take these projects. Most of the time they end up being more headaches they we initially anticipate and that can lead to all kinds of disasters. But taking on free projects or not charging what we know we're worth really damages the whole creative world. Selling ourselves short or thinking we're not worth what someone else is worth cheapens all designers. People will become accustomed to great work for great discounts and when they go to find another designer and are quoted much higher will feel like that's outrageous and could even end up being a dick to the designer over it. As humans it's part of our nature to want to feel needed, important and valued. By constantly offering discounted work, or never charging what you really should be you are making it that much harder for all designers. So charge what you're worth!

There are so many more things I could say about worth and value which would probably ultimately lead to respect, so I'll leave you with respect yourself, respect others and respect what you do. You're a representative for more than just yourself, don't be the reason someone has a sour experience. 

Days of Design: Wedding Invites

I just realized that the only things I've ever really talked about on here have all been yoga which I guess makes me seem like I'm not really thinking or working on designs, which is hardly the case. Since leaving my corporate job I've been quite lucky to get to work on some really fun freelance projects, from some makeup packaging to getting to illustrate some elements for some ads. My favorite of my freelance projects have been getting to work with brides creating their invites, RSVP's and all the extra little printed details.

The last three brides I've designed for could not be more different and it was really fun working on all three of these projects at the same time. 

My first bride is Britty, she and her man are both artistic souls, living in NYC but hailing from the Bay area. They have an eclectic vibe, both down to earth but shake them up and you know you're in for a party. Their invites were something new for me, SUPER simple and just one sheet. How neat is that?! Since they are getting hitched on the other side of the country they've kept it simple for themselves making a great wedding website for their guests with all the details you'd normally have on an invite. We went with a satin finish paper so their invites had a little sheen, but let the design do the talking for them!

My next bride is actually soon to be my sister in law. When my brother proposed to Sarah we actually hadn't talked in several years. With the new addition to our family we reconnected and I offered to their invites. This was a challenging project for me, not only did I want them to be perfect for my client, but I felt extra invested and these were for family. After a bit of back and forth on flowers, we settled on garden roses and peonies for their spring wedding. These will be printed on an ivory paper to give it a classic feel. We kept the RSVP postcards nice and simple, plus I'm a huge fan of the postcard as RSVP trend. It's cheaper, easier and saves some paper! I am really pleased with how these invites turned out and I am especially excited for this spring wedding.

My final bride is actually one of my nearest and dearest friends from when I was in middle school. Bree and I have stayed in contact since we left 8th grade and went on to our public high school experiences and then off to college. Bree lives in the same town as my husband's family so when we go back to California we've been able to get together. Bree's invites have been some of the most involved that I've designed in the last year or so. I was also able to work with a local calligrapher for the custom cursive headers on each page. I am so thrilled with how these invites have turned out and was so excited to have had the opportunity to design for someone so dear to me.